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Founder-CEO

Leston Welsh, FSA, MAAA is a strategic M&A advisor with nearly 30 years of executive leadership and more than two decades of hands-on M&A experience. He has been the buyer, operator, and executive accountable for integration — giving him a rare, 360-degree perspective on how deals succeed.

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Our Story

Most firms don’t struggle because they lack ideas or ambition. They struggle because the business has outgrown its original structure. What once worked through owner involvement, informal decisions, and flexibility starts to create friction, inconsistency, and burnout.

Small business owners often face the challenge of balancing day-to-day operations with long-term strategies. Avatons Consulting is dedicated to empowering them to transform their companies with purpose—whether they are scaling, selling, or stabilizing operations.

Avatons exists to help leaders redesign how their business operates, so growth becomes sustainable instead of stressful. The focus isn’t theory or templates. It’s practical execution, clear decision-making, and building firms that can perform without relying on constant owner intervention.

Our Mission 

We help small businesses navigate mergers and acquisitions with strategic insight, disciplined execution, and measurable outcomes.

Our Vision 

To be the most trusted M&A advisor for small business owners.

Our Values

Accountability, value-added advice, bold action, transparency, operational precision, data-driven strategy.

How We Work

At Avatons Consulting, we don’t sell packaged solutions or off‑the‑shelf frameworks. Every engagement is tailored to the business, the stakeholders, and the employees. Even businesses in the same industry, in the same town, need different solutions. That’s what Avatons Consulting delivers every time.

Our approach is built on:

  • Direct collaboration with owners and leadership teams

  • Operational diagnosis focused on real constraints, not theory

  • Stage‑specific insight grounded in how similar businesses scale​

  • Growth choices that protect margins and capacity

  • Alignment between demand generation and delivery capability


This way of operating ensures that every recommendation is practical, actionable, and designed to help your business grow sustainably, without burning out its leadership.

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