Privacy Notice

last Updated : August 6th,2026
 

Who we are

Avatons Consulting ("Avatons," "we," "us") provides sell-side mergers and acquisitions advisory services to owners of privately held businesses. This notice explains what information we collect through avatons.com, how we use it, who we share it with, and the choices you have.
 

Where this notice applies

This website is operated from the United States and this notice is written under United States privacy law. The site is not directed at residents of the United Kingdom or the European Economic Area, and we do not target our advertising at those regions. Wherever you are located, if you contact us your information will be transferred to and processed in the United States, where privacy laws may differ from those in your country.
 

Information you provide

We collect information you give us directly. This includes your name, email address, telephone number, company name, and any details you choose to share about your business when you submit a form, request a valuation, schedule a call, or correspond with us by email.

Information collected automatically.
 

When you visit the site we automatically collect technical information including your IP address, browser type, device type, referring page, pages viewed, and the dates and times of your visits. This is collected through cookies and similar technologies.
 

Cookies

We use three kinds of cookie on this site: strictly necessary cookies that make the site work and cannot be switched off; analytics cookies that tell us how the site is used; and advertising cookies, including the Meta Pixel, that let us measure our advertising. Analytics and advertising cookies are not essential and you can decline them.
 

Our Cookie Preferences page explains each category in full and lets you change your choice at any time.
 

How we use information

We use the information we collect to respond to your inquiries, prepare preliminary valuation estimates you request, schedule and conduct calls, provide our advisory services where we are engaged, send you information you have asked to receive, measure and improve our advertising, operate and improve the website, and comply with our legal obligations.
 

How we share information

We do not sell your personal information for monetary consideration. We do use advertising and measurement tools that share limited information about your visit with Meta (Facebook), and under some state privacy laws that activity may constitute a "sale" or a "share" for targeted advertising. You can decline it on our Cookie Preferences page.
 

We also share information with service providers who process it on our behalf, with professional advisors where necessary, and where required by law or to establish or defend our legal rights. In the event of a sale or reorganization of our own business, information may transfer as part of that transaction.

Our current service providers are:

• Wix — website hosting, forms, and site analytics.

• Google Analytics — website usage measurement.

• Calendly — call scheduling.

• Meta (Facebook) — advertising measurement and audience targeting via the Meta Pixel.

• Meetzy — client relationship management and email marketing, including the handling of inquiries you send us through this site.
   

Confidential business information

Information about your business shared during an advisory engagement is treated as confidential and is governed by the confidentiality provisions of your engagement letter and any separate non-disclosure agreement, not by this notice.
 

Please do not send tax returns, financial statements, account numbers, or other sensitive financial information through the website forms. Our complimentary pre-sale benchmark report is prepared from tax returns and other financial information you send us directly, after a non-disclosure agreement has been signed and by secure email or a private file link rather than through this website. Those materials are governed by that agreement, not by this notice.
 

Data retention

We retain inquiry and correspondence information for twenty-four (24) months after our last contact with you, unless a longer period is required for legal, tax, or record-keeping purposes. Information relating to completed engagements is retained in accordance with our professional record-keeping obligations.

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Security

We take reasonable technical and organizational measures to protect information in our care. No method of transmission over the internet and no method of electronic storage is entirely secure, and we cannot guarantee absolute security.
 

Your choices

You may ask us for a copy of the personal information we hold about you, ask us to correct it, or ask us to delete it. You may unsubscribe from any marketing email using the link in that email. To make a request, write to request@avatons.com. We will respond within a reasonable time and may need to verify your identity first.
 

Rights under United States state privacy laws

Depending on your state of residence, you may have the right to know what personal information we collect and how we use it, to obtain a copy of it, to correct inaccuracies, to have it deleted, and to opt out of targeted advertising or the sharing of your personal information for that purpose. You may opt out of targeted advertising on our Cookie Preferences page. To exercise any of the other rights above, write to request@avatons.com.

We do not use personal information for profiling that produces legal or similarly significant effects, and we do not knowingly process sensitive personal information through this website. We will not discriminate against you for exercising any of these rights. You may use an authorized agent to submit a request on your behalf. If we decline a request, you may ask us to reconsider by replying to our response.
 

Children

This website is intended for business owners and is not directed to children. We do not knowingly collect personal information from anyone under 16, and we will delete any such information if we become aware of it.
 

Links to other sites

Our website may link to third-party websites. We are not responsible for the privacy practices of those sites, and this notice does not apply to them.
 

Changes to this notice

We may update this notice from time to time. The version posted on this page, with the date shown at the top, is the version that applies.
 

Contact

General questions about this notice may be sent to clients@avatons.com. Requests to access, correct, or delete your information should be sent to request@avatons.com.
 

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